About the Campaign
Designed the brand identity for TEDxUniversityofMississippi’s 2018 talk series with a theme to embody both the organization's growth potential and the spirit of the academic institution it represents.
Deliverables for the campaign included a full Squarespace website with integrated ticket sales, an original social media campaign with specifically-targeted paid promotions, a media kit, posters and yard signs for promotion on campus, and several day-of-event touch-points including shirts, lanyard passes and original on-stage content for an audience of 600.
Instagram Stories
Developed content specifically for Instagram Stories to increase awareness, encourage interaction from the audience and reinforce the 2018 brand identity from TEDx’s highest-impact social channel.
Traditional Media
Successfully coordinated earned media placements with local and on-campus news outlets to promote TEDxUniversityofMississippi both prior to and following the day of the event. This included drafting press releases and fielding media inquiries leading up to the event.
Multimedia
Produced video trailer to reveal and promote the MomentUM theme leading up to the 2018 TEDx event.
Produced highlight reel following the 2018 TEDx event to celebrate the growth of the organization and to feature the event’s speakers.
Day of Event
Official TEDx Talk
Example of the MomentUM logo design implemented on the officially-published TEDx Talks from the event. To date, TEDxUniversityofMississippi’s 2018 talks have gained more than 90,000 views on the official TEDx YouTube channel.
